Resources Library by ANA

The Evolution of Market Research into 'Brandtech'

Catalogue: Vision and Values 2021

Author: Kyle Findlay

October 25, 2021

Using semiotics in a brand audit

In the midst of the fourth Industrial Revolution, more than one-third of the skills we believe are essential for today's workforce will have changed according to the Future of Jobs Report from the World Economic Forum. ESOMAR in partnership with...

Catalogue: Webinars 2020

Authors: Chris Arning, Manisha Dikshit, Dinesh Ramchandani

May 6, 2020

PEPFlix (Spanish)

Imagine this: your boss gives you the task to increase sales to each of your customers (you have 300 customers) but you only have 5 minutes to convince them. By the way, do not assume that your customers will give you their full attention during...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Author: Javier Cohenar

Company: PepsiCo

May 14, 2018

Find & accelerate revenue growth for brands

The Consumer Decision Journey is one of the most researched areas in the marketing community. However, it's still a challenge for many companies to transform insights obtained through this model into actions that deliver revenues. To truly leverage...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Authors: Yee Mei Chan, Herman Sanchez, Kimberley Hiu

Company: Kantar

May 13, 2018

PEPFlix

Imagine this: your boss gives you the task to increase sales to each of your customers (you have 300 customers) but you only have 5 minutes to convince them. By the way, do not assume that your customers will give you their full attention during...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Author: Javier Cohenar

Company: PepsiCo

March 21, 2018

The alchemy of customer segmentation

Segmentation is a daunting task for the researchers regardless of the category. in Saas 'Freemium' business, adopting a layered approach for integrating multiple sources of data into segmentation is challenging but well worth the effort....

Catalogue: Big Data World 2017: Smart Data Integration

Author: Apala Sabde

November 9, 2017

Back to basics

The paper describes a successful experience regarding the use of a traditional research method – pure and simple desk research – to gather relevant insights to the business. The goal was to raise as much information as possible about...

Catalogue: Latin America 2017: #IN

Authors: Karen Klas, Paola Toscano, Fernanda Scozzafave

Company: IBOPE Inteligencia

June 15, 2017

Seller centric

Imagine a single project, combining big data & ad hoc research to reveal a customer landscape, inform retention, growth strategies and drive product development.

Catalogue: Big Data World 2017: Smart Data Integration

Authors: Deborah Sleep, Rhea Fox

January 15, 2017

From Big Data to big decisions

In a world of Big Data and an ever-widening variety of data types, technological tools and infrastructure, while not glamorous, are mission-critical to insights creation and building a data-driven business culture. Microsoft's Market Research team...

Catalogue: Big Data World 2016: Understanding People Through Smart Data

Authors: Reed Cundiff, Ilana Saarikko

Company: Microsoft

November 18, 2016